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Digital ecosystems – any thoughts?

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Jim sent me an email last week saying: 'I am doing a webinar on ecosystems and with all the hoopla on digital ecosystems in HBR recently I think there is a possible org design perspective on this.'

He went on to mention alliance management functions, ecosystems of the future, and centralized/decentralized models. Finishing with the challenge 'Any thoughts?' So, here goes:

Beginning with the 'eco'. Ecosystems has recently entered the common language of business – to such an extent that it's in the top three management buzzwords of 2016.

Before it was a business word it was an ecologist's word and in that literature, there are many definitions on what ecosystems 'are'. A simple definition, from National Geographic is: An ecosystem is a geographic area where plants, animals, and other organisms, as well as weather and landscape, work together to form a bubble of life. Ecosystems contain biotic or living, parts, as well as abiotic factors, or non-living parts. Every factor in an ecosystem depends on every other factor, either directly or indirectly.

More detailed ecosystem definitions include concepts of pattern formation, self-organization, coevolution and co-existence between organisms and their environments, interaction across multiple scales of space, time, and complexity, and feedback loops.

Similarly, there are various definitions of digital ecosystem. Gartner's is: 'A digital ecosystem is an interdependent group of enterprises, people and/or things that share standardized digital platforms for a mutually beneficial purpose (such as commercial gain, innovation or common interest). Digital ecosystems enable you to interact with customers, partners, adjacent industries -— even your competition.' This definition is closest to the business ecosystem discussed in an article on three types of economic ecosystems (business, innovation, and knowledge).


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