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Leading design work

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I'm writing the final chapter of my forthcoming book Organization Design: a practitioner's guide. I've got to the bit on business leaders and their role in design work, which I think calls on some specific skills which although useful in the 'day job' are not as essential as they are in taking a lead in design work. Here's a slightly shortened version of the section:

Leaders play a critical role in three ways in relation to organization design work: stating and explaining the 'why' of design or redesign, supporting people in making sense of the context that the re-design work is responding to, and telling the stories of how it is going.

There is no value in doing organization design work if the 'why' of doing it is not clear to people. Too frequently the 'why' is not obvious – if things are ticking along nicely then why change it, is a common attitude to proposed organization design work. 'Whys couched in terms like 'to be more adaptable', 'be fit for the future' or 'be more competitive' are not sufficient to convince people that the upheaval of redesigning is worth the effort. Nevertheless, it is that rather vague 'fit for the future' requirement that impels many organization redesigns.


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